The typeface draws directly from the bold, deconstructed shapes of Frank Gehry’s Vitra Design Museum. Four distinct architectural elements—curves, twists, edges, and bases—were isolated and transformed into letterforms, celebrating Gehry’s interplay of deconstruction and fluidity. Its sculptural quality is further enhanced by creating blocks, enabling users to physically assemble letterforms and blend with Gehry’s architectural principles interactively. The “Shape in Control” exhibition in MoMA highlights the typeface's ability to merge art and functionality, reflecting Gehry's architectural philosophy.

The typeface delivers a visual identity that embodies the architectural forms of Frank Gehry's work while providing a dynamic, interactive experience for the audience. Its sculptural design and applications create a unique connection between architecture and type, offering an inspiring and memorable way to engage with Gehry’s legacy.