ORB — Katherine Kim

1. Please Don’t Tell
Brand Identity, Spatial, 3D

2. The Governors Ball
Brand Identity, Typography

3. ORB
Brand Identity, Packaging, 3D

4. Frank Gehry
Brand Identity, Typography, Spatial

5. The Seed Archive
Editorial

6. Wellbeing Chronicle
Editorial

Katherine Kim is a graphic designer based in New York.

Currently studying design at the School of Visual Arts.

ORB
Brand Identity, Packaging, 3D
2025

ORB is a modular breathing system designed in response to the growing instability of modern air. The project explores how air can be treated as a designed system through scientific language, material precision, and controlled form. ORB consists of a reusable aluminum actuator paired with eight interchangeable air canisters, each formulated for a specific condition, such as exposure to pollution, allergen sensitivity, altitude changes, recovery, and rest.

Visually, the identity is built around circular form language inspired by breath cycles, molecular structures, and diagnostic imaging. Mineral-inspired materials and restrained typography position ORB between medical instrumentation and contemporary product design, emphasizing realism, modularity, and trust.

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