Please Don’t Tell (PDT) is a speakeasy bar located in New York’s East Village, hidden behind a phone booth inside Crif Dogs. This rebranding centers on the contrasts that define the experience of entry from loud to quiet, bright to dim, and public to private, translating that shift into a restrained visual identity.

(WIP)

ORB is a modular breathing system designed in response to the changing quality of modern air. The project treats air as a designed element, using scientific language, chemical-style formulas, and a reusable actuator with replaceable canisters to support different breathing needs.

Custom typeface draws directly from the bold, deconstructed shapes of Frank Gehry’s Vitra Design Museum. Four distinct architectural elements—curves, twists, edges, and bases—were isolated and transformed into letterforms, celebrating Gehry’s interplay of deconstruction and fluidity. 

The Wellbeing Chronicle is a contemporary newspaper that explores the science of happiness through research, personal stories, and cultural perspectives. Focusing on themes of community, purpose, and well-being, the publication presents happiness as a shared yet deeply personal human experience.