Please Don't Tell — Katherine Kim

1. Please Don’t Tell
Brand Identity, Spatial, 3D

2. The Governors Ball
Brand Identity, Typography

3. ORB
Brand Identity, Packaging, 3D

4. Frank Gehry
Brand Identity, Typography, Spatial

5. The Seed Archive
Editorial

6. Wellbeing Chronicle
Editorial

Katherine Kim is a graphic designer based in New York.

Currently studying design at the School of Visual Arts.

Please Don’t Tell (PDT)
Brand Identity, Spatial, 3D
2026

Please Don’t Tell (PDT) is a speakeasy bar located in New York’s East Village, hidden behind a phone booth inside Crif Dogs. This rebranding centers on the contrasts that define the experience of entry from loud to quiet, bright to dim, and public to private, translating that shift into a restrained visual identity.

The identity reframes concealment as a deliberate experience by overlapping geometric forms. They reference the layered spatial conditions of the bar while echoing glassware, light halos, and the physical act of dialing in. These shapes create a language of partial visibility, where elements appear, overlap, and disappear depending on contrast and illumination.

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